Rules of good page layout apply to ads as well as to other types of brochures, magazines etc., the goal of most advertising is to get people to take some type of action. How elements of an ad appear on the page can help accomplish that goal.
Research indicates that readers typically look at ads in this order:
Visual: the main picture in the ad
Caption: text that describes the visual
Headline: the “slogan” of an ad, company, or product
Copy: text that describes the product or service the ad is about
Signature: the advertiser’s name and contact information
Arranging these elements in the order in which a person would read them is called the “Ogilvy,” after advertising expert David Ogilvy.
Below lists other types of advert design:
Single Visual Layout
Top Heavy Layout
Upside Down Layout